So, you got things all figured out.
You know exactly what’s going to make your offer sell like hot cake… after all, you hand-picked every ingredient from your experience and the exact amount.
You feel 100% sure that this time, your offer will make a BANG, crack that treasure chest open, and money will start rolling in.
- You have a kickass business idea that can make a difference in people’s lives…
- Your visual branding is totally on-point (and totally represents your personality) …
- Your sales copy is epic, and you believe that it will persuade the audience to hit the buy button right away…
Just sit back and wait for sales to happen?
**Shhh!! Listen! **
What do you hear? Nothing?
Not a single sale? Or maybe not as many as you had expected?
This is not what you had imagined when you started working on your business idea. I can tell you that!
How do I know that?
Because I’ve totally been there – despite my best efforts, people just ignoring me…nobody lining up to buy from me…
Little did I know that I have been subconsciously putting people off by my “it’s my way or the highway” thinking!
In a nutshell, I was my business’s worst enemy!
But I soon spotted the loophole and started making amendments before there was any major damage to my image.
Let me share with you 6 mistakes that could be working against you in your business right now and how you can put your business on fast-track to success and boost your sales.
Let’s dive in!
1. LACK OF CLARITY IN YOUR BUSINESS & OFFER
If people cannot figure out what exactly you help them with, and what BENEFITS they are going to gain from your offer, then you might as well never expect any consistent money in your business. To generate consistent sales, you have to tell people how you can help them and how your offer can make a difference in their lives. Make sure to clearly communicate the value of your offer, so that it gets noticed.
The call to action must clearly indicate what is expected of the audience, which steps they must take to work with you, and how they should proceed further. When your ideal clients are 100% clear on how you can help them, they won’t waste a second to buy from you.
2. DESPERATE VIBE
Where not communicating the real value of your offer is one mistake, the bigger blunder is to try to make sales too desperately. If you want to sell your offers just for the sake of money and have no interest in offering transformation whatsoever, trust me, your audience will sense that!
And when your audience senses desperation, they don’t only feel annoyed and irritated, and will more likely run in the opposite direction. So, as a business owner & marketer, you need to find a balance between getting noticed, engaging and following up – all without being desperately pushy.
3. USING THE WRONG LANGUAGE
One of the biggest mistakes you can make as an entrepreneur and that could be putting people off is using the WRONG language to communicate what you do and the benefits of your offer. And no, by wrong, I don’t mean grammatically incorrect language. Sure! Grammar has its place but in business, the right language is the language of your ideal clients; the words they use to describe their pain, the expressions that they use to paint a picture of their dream life, the way they express their desires. You gotta stop using jargon in your copy and only use words that your ideal clients use in their day-to-day life.
Pro-Tip: Even a 5-year old should be able to understand what you’re offering.
4. MAKING UNREALISTIC CLAIMS
Making big bold claims have become the norm these days to attract prospects and convert them into buyers. Now, while you are busy making HUGE claims about your offer, your potential client wants to know if you can back them up with solid results. Do not forget to include testimonials/case studies while you make an offer. Testimonials validate your promises and enhance your credibility.
5. PRICING YOUR OFFER (PRODUCT/SERVICE) THE WRONG WAY
The wrong pricing can prove to be deadly to your business, there’s no denying that. Setting it too high will make your audience uncomfortable… but if you set the price too low, that will raise doubts in the minds of your audience about the effectiveness of your offer. Again, they won’t be interested in buying from you. So, you need to price your offers smartly.
There’s a time & place for low-cost offers (where there is a minimum input from you). And if you’re offering a high-touch experience, you can break down the total investment into easily payable installments to make it easier for your clients.
6. SELLING THE MEANS, NOT ENDS
Instead of talking about how your offer can make a difference in people’s lives… if you keep talking about the details of your offer (features), chances are, your prospects will soon stop listening to you.
Your prospects aren’t just interested in your coaching method, writing exercises or the 10 years of experience. They also want to know how you can provide them tangible results. They want to know if your methodology can help them with their problem or not.
Now make sure you take a good hard look at your business, see if you’re making any of these mistakes and how you’re going to rectify them.
All the best!