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Striking out on your own in business is hard. Maybe you’re at a stage where it feels like never-ending workdays and struggling to balance the payroll is really weighing you down. Well in this episode, we’re exploring the hardcore reality of entrepreneurship, setting yourself big goals, and the work it takes to achieve them.

Especially in the early days, there’s only one person that can set your business up for success – that’s you. This week is all about the struggle, strategy, accountability, and ambition that will manifest what you see for your life. No way is this going to be easy. In fact, it might seem fucking impossible, but this advice will give you the best chance of succeeding.

I’ve got an exercise and some suggestions that you can act on today – easily – that will produce the focus and accountability you need to make a success of your business. While only you can make a success of yourself, you are not all alone. There are so many that have gone before you for you to learn from, so don’t sleep on it and make the most of what there is to learn now.

What You’ll Learn from this Episode:

  • The unfiltered reality of running a successful business.
  • How to reinvigorate your vision when you become depleted.
  • The importance of role models.
  • Why outsourcing is not always a good solution.
  • How to go further faster when starting your business.
  • Why knowing when to check out is of great value.

Listen to the Full Episode:

Featured on the Show:

Full Episode Transcript:

Welcome to Love Your Living, a podcast for ambitious women who choose to have it all. Learn how to achieve the massive success you’ve been dreaming of in your business and your personal life. Here’s your host, multiple six-figure business owner and a life stylist, Brooke Keeling.

Hey, girl, hey and welcome to the Love Your Living podcast, where we get real in talking about ambition and growth and business and the reality of it; the reality of big goals. Look, if you follow me on Instagram or you receive our newsletters each week or our blog, I’ve talked a lot about entrepreneurship the last week and the reality of entrepreneurship, the reality of what that start looks like, what that feeling was when we all started and then what you get into and the course of it.

So this past couple weeks have been a rollercoaster, to say the least. And when I think back about my journey and I talk to other women that are in business, it inspires me so much. And oftentimes, I get so inspired and I’m able to sit and listen, like I want to hear what they’re going through.

And oftentimes, we talk a lot about the negative, not the positive, you know. Like, I had a couple of appointments this last week where I had women saying, you know, I’m not where I want to be in my business or I want to up my game or I just don’t know how or is this all worth it. People don’t get the work that goes into it. They don’t get the overhead. They don’t get the risk.

Is it really worth it or should I just go back to being on my own or having a smaller team or not having my own brick and mortar or working as an independent contractor? And I think being able to talk about some of these things can give us so much strength and power in understanding what this actual journey is all about because, in the beginning, it’s exciting.

We have this new idea – and if you’ve had any success in business or if you were successful under the supervision of someone else or successful in your career, oftentimes, we have a lot of confidence, which is really, really great. But you still go through those rocky points and, sometimes, we’re not prepared enough for those rocky times because we think this is just going to be easy.

So it’s the reality behind the scenes of entrepreneurship, what does that look like running your own business? What does it look like to have to hit payroll every month? What does it look like to have to incur the expenses to keep your business going? What does it look like to have to sell, to recruit, how do you maintain it? You have a really great month; how do you make every month a great month?

Is it just working your ass off every fucking month to try to make your bills? That’s not fun either. You know, in the beginning, going back to it, we’re so ramped up. We see this dream, we see this vision, and that’s the first step; deciding on wanting something more. I decide for my life, I want something more.

And then we create this big vision, which I’m all about. Big visions, that’s my life is a big vision. And sometimes, when I feel a little bit depleted, I have to go back to that. We always have to go back to that because we start out and we’re in this high, and then what happens? We do all this research, we get really inspired, we look at some peer group or another female entrepreneur that is just crushing it and we think, if she can do it, I can do it.

You find yourself a role model, you find yourself a coach, someone that’s already playing at that level, that has what you want and you study them. You model them. You do everything that they do. You know when they eat, you know when they sleep, you know when their routines are. You want to know all of the details of what they’re doing that’s created the success that they have in their life.

You put your heart and your sweat and your tears into your work, working long nights, working long days thinking, I’m going to get there. I’m going to make this shit happen. And then it’s not; it’s not happening. You put all this work in, you have all this inspiration, you’re doing what everyone is saying you’re doing.

You’re following the course, you’re buying the shit, you’re doing the work and it’s not fucking working. And then you’re stressed and you’re overwhelmed and you have anxiety and you have all of these different factors that you’re trying to manage and you start to think, my god, was this really the right decision? Was this really the right thing for me? Is it really worth it? Am I ever going to get past this?

If you’re building a team, am I ever going to have people that I can retain? Am I ever going to have a really great staff? Am I ever going to not worry about payroll? If you’re independent, oftentimes, when we set out on our own, one – it’s really lonely. You can get in your head big time. Number two – you are that sole person doing all of the things.

You’re the wearer of all of the hats and you’re working yourself to the bone. You’re stressed out, you don’t have a life. You have all of these bad habits and you don’t see how you can make more money or create this business that you want to create because you don’t have any more time. You don’t have any more energy. You don’t have any more capacity to do more.

And you think, oh my gosh, was this really worth it? Was it worth me giving up my nine to five and having my nights and my weekends? Was it worth me giving up that sense of freedom and also security? You have freedom of being able to say, I’m clocking in, I’m clocking out, and then I’m free when I clock out and you have the security of getting a paycheck every single week.

I don’t see security and freedom in that, but honestly, I know that a lot of people do. And it’s frustrating; it is a lot of work. It is a lot of time. It is a lot of energy. And what I want you to know more than anything is that you’re not alone.

On my journey, I’ve built a business that’s a successful business and I’m building a new business from scratch, from ground up. And I can tell you that I’m relentless in finding other people that have already paved the way to their success.

I study them, I want to know their stories. I want to know what they did. I’m willing to invest. I’m willing to skill-up. I’m willing to do the things that I need to do, but that doesn’t mean that I still don’t get stuck. That doesn’t mean that I don’t have problems in my business. That doesn’t mean that everything just runs smoothly every single day.

And guess what – from the people that I have studies and the people that are well beyond where I’m at or where I want to go, I hear the same damn thing from them as well. If you look at it as a target, as a dart board, that is like – where we start is in the center and we have all of these little dots within the center of little things that we’re trying to keep in order every single day.

And then that next circle, that next level around, all of a sudden, we start getting pings and we think, oh shit now I need to figure this out. And then you finally figure that out and] guess what, here comes the next ping and you have to go outside of your box again and you have to get uncomfortable and you have to figure it out.

This is all part of the journey. We don’t ever hit a level and then all of a sudden, our problems disappear. And yes, they might be easier and yes, we may have a team and yes, we may not have to do all of the work all of the time, however, there’s still always something that’s going to come up.

Being an entrepreneur, it’s not easy. It takes so much hard work. It takes us skilling up, learning, becoming better all the time; all the time. Regardless of where we’re at, our businesses have different phases. You start as an infant, you grow into a toddler and then you’re a young adult.

All of these different phases of business are going to bring different objections, different struggles, different hurdles that we need to be able to jump higher, be stronger, fail at, figure them out, have the courage to do the hard things, know that we can get through it. It takes belief and faith and something that, oftentimes, we can’t see.

It takes becoming an extremely smart business owner, skilling up and understanding what we need to know in order to become smarter, because it’s not always working harder, it’s working smarter; those key steps that are going to make us move forward a lot faster. And, you know, there’s a question that was presented to me a few months ago now, and this is a perfect example of that.

The question was, if we mixed a little bit of spiritual grease and hard work, elbow grease, if you could manifest anything, if you could rub those things together and manifest anything right now, what would you manifest? And the majority of the people that were in this conversation were manifesting money of some sort and time.

And for me, I was thinking, okay, yeah, great – I have this thought of, like, I would really like to manifest $100,000 in my bank account right now. I was thinking that. Actually, it wasn’t $100,000, it was a million. Add a couple zeros.

And I was thinking, okay, but really, if I had that extra money in my bank account right now, what would that do for me? If I, all of a sudden overnight, had all of this money in my bank account, what would I do? And I can tell you exactly what I would do with it.

I want you to think about your answer for just a second, because for me, it came really clear, like what would I do with this – and the level of where my businesses are at right now, a million dollars, yeah, that’s a lot of money, but honestly, it’s not that much money.

So I’m thinking, okay, if I had a million dollars in my bank account tomorrow that I could spend on whatever I would spend on, I always spend it on investing back into my business. So I would take all of this money and I would throw it into different strategy, different team members, different people, contractors that I would hire out and strategists and I would just fucking go to town, you know.

I would build up my business so fast, I would have all of this resource of money at my fingertips and I would just blow shit out of the water. And I could tell you right now, I have been- in this exact same position where I have had the money. I’ve built the business where I have not had the money and I had to do a lot of the work on my own and I had to figure things out and I had to study and yes, I got frustrated, and yes, it took time, and yes, I wanted to go faster all of the time.

But I had to learn things, and by learning those things, it allowed me to be able to know what I really wanted, it allowed me to build a business structure the way that I wanted to build the business structure. It allowed me to build the culture the way that I wanted to build the culture. It allowed me to be able to delegate things that I knew how to do and how I wanted them to run and it also allowed me to manage those things the way that I knew they needed to be managed, inspect what I expected out of those expectations, those people, those tasks, because I had already done them; I had the insight.

Now, I’ve also been on the flip side of this where I want to go fast. I always want to go fast and so I take my money and I invest it into my different business endeavors that I have and I outsource. I outsource because I can, thinking this is fucking awesome. This is going to just cruise.

I can delegate this out, I can hire an expert, but guess what – it doesn’t work. It doesn’t work because you don’t know what you don’t know. You have to go through that process. You have to learn because that is part of the journey of success.

When I look at all of these incredibly successful people that I look up to, it is mind-boggling how many people have these similar stories of, it took me two years. I didn’t make a thing. I finally figured out, like, this is it and there’s no going back and these are the changes that I need to make. I struggled with will I be able leave my lights on, can I grocery shop?

Look, I used to give fucking plasma to pay my rent. I’ve been there. I’ve been there, I figured it out, I did the hard work. I built a business that way. I figured it out. I got a coach. I did the work.

I’ve also done it the opposite way, and I can tell you that the success that I achieved and the other aspects of actually having to do the work and figure things out before I hired people, so much more profitable. And although you feel like I’m doing so much, this is taking too long, you will go further faster by figuring it out for you first.

You can’t hire someone to launch your dream business. What is it that you want? They don’t know it; you know it. And if you don’t know it, they can’t figure that out for you. You’ve got to figure out who you’re selling to, who’s your ideal client, who are you talking to? No one else can figure that out but you.

So I want you to know today that if you’re on this journey, if you’re on this rollercoaster – which, by the way, The Entrepreneur Rollercoaster, it’s a phenomenal book of the ups and downs. I got reminded of this. I got slapped in the face by this this week. I felt very defeated. And defeat is just a thought, right. It’s just something in my mind that I’m allowing myself to feel and I just need to switch it. I need to turn it around. We’re in control of our thoughts; I believe that.

But sometimes, it’s harder for me to turn it around. Sometimes it’s harder for me to really check my thoughts. And oftentimes, when I get in this zone, I just need to run. That’s my out, just to run; to run fast. I put on my rap music, I run fast. Everybody needs to have their out.

And also, just understanding that your mind turns up a lot of shit when you’re going through these times, so mind management is always something that I’m going back to and really skilling up on, because when you can manage your mind and you can manage your thoughts, your outcome on anything in business and in life is going to be drastically different.

And so, for me, I went back to, okay I need to go back to some of my study points on mind management, changing my state, Tony Robbins, but I also said, you know what, I feel like I’m pushing a boulder up the hill. I know when I need to let go and I need to check out.

So I took the afternoon, I went and ran seven miles. I ran hard. I put on my music and as I was coming out of the trail that I was running, I looked up and it was so clear to me. I stopped for a minute and I just took in the beauty that was all around me; beautiful stream, beautiful green all around me, the lush forest. And I see the ripples in the sand underneath the crystal-clear water and the ripples in the water that’s going down the stream.

And as I come off the bridge and I look at the path that I’m going on, it’s like a snake. It’s a dirt path and it looks like a snake, weaving in and out of the woods. And I think to myself, this is it. This is the road of entrepreneurship. You see the ripples in the water, the path that is just a zigzag in and out of the woods.

It’s not a straight line, it’s a constant sharp left, sharp right, course correction. We have to be willing to do that. behind every success story, behind every mentor that you look at that you think, oh my gosh, she’s amazing, behind all of that, there’s a story of the things that went wrong; the mistakes that they made, a story of the days or the months or the year where they were barely wanting to get out of bed, where they didn’t have any more to give, the stories of bleeding money, literally, not being able to pay electricity bill, not being able to go grocery shopping, worrying about if they’re going to be able to pay payroll.

Without that story, without those stories, without the hardship, without the pain, without the work – the work, you can’t put that on anybody else. There’s no quick fix – they would have not had the success that they have.

Much of their success was from their failure; was by taking action, course correction, learning along the way, embracing the ride, learning from it, growing from it and never giving up on their dreams, that vision, their why. They learned the skills they needed to learn in order to become who they wanted to become. Don’t forget that.

Greatness isn’t born; it’s created. Tony Robbins – this is one of the things that I love about him so much – I’ve seen him do this in a couple of conferences. He’s like, this motherfucker was not born, he was created. He grew up, had a really hard life and hard time. Greatness isn’t born; it’s created. He took that, he turned it, he learned from it, he grew from it, he applied it. He never stops learning. He never stops creating. He never stops growing.

But he’s also had the ups and downs, he’s also had the bankruptcies, he’s also had the everything is gone in a day. He’s had business partners that have taken all of his money. He’s failed epic at things. He’s done a shit ton of business, been on the road 360 days a year, come back to find out that his business, they can’t even keep the lights on because their expenses are too high. We all go through this. It’s what creates our story.

So I want you to know that you are not alone today. When you feel like you’re alone, just know that we all have to go through this, keep going, push through it. I want you to look at where you’re at today. And if you’re sitting here and you’re thinking, “I’m good, my bank account’s looking good right now, I’ve had a really good year.” Guess what – the year’s not over. And if you’re really that confident and comfortable, it’s probably time for you to step up, push yourself a little bit, play to your edge a little bit more.

But if you’re on the other side of this and you’re really struggling and you’re wondering will this ever get better; will I ever make it through this? When will I hire the right people? When will I figure out the hiring process? When will I figure out my profit and loss? When will I be able to manage my numbers effectively? When will I not worry about whatever, you name it. When will I not have to work 24/7 and just feel like I’m just grinding it out and I don’t have any other support and help? When can I hire my first person?

If you’re in that boat, I want you to embrace where you’re at today because, oftentimes, when we really look at where we’re at, the only thing that’s going to make us change is either through incredible self-accountability and making that shift on your own, or extreme discomfort.

And when you get uncomfortable enough, when you get fed up, when you’re fucking pissed and you’re like, “No more. I will not do this anymore. I’m better than this.” That’s when you’re going to change.

I want you to see your vision. I want you to know what your endgame is and know that exactly where you’re at right now, that’s where you need to be, regardless of whether you like it or you don’t like it. But if you’re going to stay there, how long are you going to stay there until you’re going to get pissed?

Allow yourself to get curious; what’s working? What’s not working? How mad do you need to get? And once you’re there, I want you to take massive action; massive action in the direction of the things that you need to do in order to move your business forward. You know what they are. You know what they are, and if you’re talking in your mind and you’re saying, I don’t know what I need to do, that’s bullshit.

You need to take a look, find an accountability partner, someone to talk to, but you are the one that needs to make the decisions. You are the one that knows what your business needs right now, and you are the one that needs to do it; take massive action in the direction of your dreams.

I want you to write them out, three things; three things that you need to take action on this week or this month, big things or little things. Once you write them out and you commit to them, your success rate of actually achieving those goals is significantly higher, over 50% higher.

If you have an accountability partner, which I highly recommend if you don’t have, or find one, meet with them once a week, chat once a week and say these are the things that I did. These are my goals, these are the things that I’m committing to. You increase your rate of success of achieving your goals if you have an accountability partner that you’re checking in with on your goals by 95%. That’s a big number.

Don’t just keep this shit up in your head; commit to it. Commit to you, commit to the world, this is what I’m doing. So think about those things. What are those three things?

We have about, I think, less than 150 days left in this year. Less than 150 days. And if you’re someone that’s not happy with where you’re at, now is the time that we need to take action on this. So what’s working, what’s not working? What are three things that you need to take action on this week? Go do it and I’ll see you on the other side.

And if you want to come back and tell me what you’re up to, go check us out on Instagram, make some notes, make some comments, shoot me an email. I’m happy to hold you accountable for these things, but I’m going to tell you, I am not an easy accountability partner. If you want me to hold you accountable to something, I will fucking hold you accountable.

So let us know what your goals are and go get them. Have a great week. We’ll see you next week. Thank you so much for tuning in and we’ll see you next time.

Thanks for showing up and listening to this week’s episode of Love Your Living. If you’re ready to create a business and life you love, or simply take your already pretty incredible life to the next level, head over to to download our five-step guide creating more balance in your life.

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