Want to have it all? Well, the best day to get started is today. Welcome to Love Your Living. A podcast for ambitious women who want to take their life and business to a whole new level of success. I’m Brooke Keeling, multiple six-figure business owner, passionate entrepreneur, and your host. Welcome to another episode of the Love Your Living podcast.
Hey everyone, and welcome to the Love Your Living podcast, I am your host Brooke Keeling, and I’m really, really, really delighted to be here today. I am sitting here with you guys in my newly renovated office, finally feeling like a normal human being after being pregnant and giving birth, and going through a massive renovation and construction.
And I am just so excited to be back here with you talking about life in business and feeling a level of refreshed and reset. The coronavirus, the pandemic, the Black Lives Matter movement, oh my gosh, there has been so much happening in our world. And if you’re feeling like most people, it almost feels like we pick ourselves back up and then we get hit again. And we pick ourselves back up and we get hit again. And that’s kind of how my year has gone in 2020, and I know a lot of other people are feeling that. But to be honest with you, I am feeling so excited to be here.
And I am looking forward to what the future holds. I am feeling content with the fact that we’re going to have the ups and downs over the next six months. And the world is not about to just change directions and we’re here for it. And we’re all strong and we’re brave and we have each other’s backs. So I’m really looking forward to all of the good that’s to come.
Now, with that being said, I’ve missed a few episodes, I’ve missed being here with you guys. I have missed even having space in my mind to think about anything other than just trying to get through my day for the past three months. This renovation on top of everything else pretty much almost set me over my edge. It for sure allowed me to understand what my max capacity was.
And sometimes I think that we really have to understand that for ourselves, especially high achiever, especially for those of us that just keep adding logs to the fire and wanting to grow and adding more, and adding more, and adding more. I think it’s a really, really good, it’s a good reality check.
And it almost has allowed me at least, I pushed myself so hard, it allowed me to really understand, what’s enough for me. And I found my enough and I also have been able to kind of sit back and understand what’s important to me, what I want moving forward. And so many revelations, so many good things are coming into my world right now and opening things up. And I’m excited to be here with all of you for that.
Now, again, that being said, this is our 100th episode of the Love Your Living podcast. So I kind of had this like excuse, ‘excuse’ not to record or try to record from random rooms in my house, podcast to keep up with production over the last several weeks. So if you’re an avid follower and you listen to the podcast, thank you so much, thank you for the space, thank you for the messages, thank you for continuing to tune in.
Over the time of a 100 episodes, of running multiple business, of moving my family, of having a baby, all of those things I have missed, maybe I could count on my hand, maybe five episodes from the day that I started. So each week, part of my week is ensuring that I have a new podcast to release to you guys. And this little time in life got me off my game a little bit in terms of the podcast. That was one thing that I had to give on a little bit. And now I’m back and excited, but I also wanted our 100th episode to be something good, to be something of value.
And I’m using this time in my world, we’re halfway through 2020, it’s been a tough year for so many. It’s been an emotional rollercoaster for businesses, for families, for so many people. And I’m using this time right now to really understand, one, where I’m at with my goals and my life, and what is important. But also just using it to be content and allowing myself to see how much we have grown, where we’re at in life and understanding that we are seeing this shift in our world, we’re seeing shift in businesses. We’re seeing shifts in our economy.
And this fast paced go, go, go, quick fixes and magic wands to creating our goals and success, that’s not really the road ahead, at least not in my book and what I’m predicting. It’s going to be slow and steady wins the race, slow and steady, going together, going further versus alone and far. And really working on the foundation of our businesses, working on what really matters in our life.
And I hope that you’ve been able to take a little bit of that time to come back, be able to come back, because our world is opening back up to what truly does matter to you. And what it is that you want to create in your life, there’s no better time to understand and analyze those things than what we’ve really gone through in our world. So, we’re seeing a lot of endings and we’re also seeing a lot of potential, if you have the right lenses on, to a lot of incredible new beginnings as well.
So I am here with you celebrating my 100th episode. And I want to share with you guys, going back a 100 episodes, almost two years ago, why I started the podcast, what we’ve done during that time span, what I’ve learned, how it’s evolved. And give you some of my words of wisdom.
If you’re thinking about a podcast, if you’re thinking about launching a business, if you’re thinking about chasing or going after your dreams, or implementing a new endeavor, whatever it may be. I hope that you can really take some words of wisdom of my learning lessons and apply it to your own life, and have a few ahas.
So, one, again, so grateful, so, so grateful that I am celebrating with you 100 episodes of a podcast, that’s a pretty big deal. And for me a lot of times I don’t reward myself very often, maybe you’re the same, maybe not. But I’ve thought about that a lot recently, I had to move out of my office space that I had been in for five years, and move my real estate business.
And I was going through some of the drawers and all of my awards and accolades, every year when I get these; I just shove them into the drawer. I’ve never been one that is like really about the trophies and the accolades and all of that. It’s just kind of like, yeah, okay, there it is, put it back in the desk, let’s keep working. And a lot of times when I set a goal, when I achieve it, I almost don’t even take the time or the space to celebrate it. And so I really do want to pat myself on the back a little bit and say, we’re here, 100 episodes, that’s not nothing, we made it a 100 episodes.
So I want to talk about the beginning, why I started this podcast in the first place. It was near the beginning of the launch of Love Your Living and I’ve told the story of that start so many times, Love Your Living has really morphed into its own brand.
And what I’m the most proud of with this business and with this brand is what it has taught me as a human being, as a mom, as a business owner, the lessons that I am receiving. The growth that I am experiencing through my own work on this journey, of finding myself, finding my own happiness, figuring out what I want for my businesses.
Everything that I’m learning, the concepts that I’m teaching, the things that I am embarking on are things that have allowed me to grow tremendously as a person and a human being. But it really truly is writing the story of my life. And so it’s really cool to kind of look back and see why I started, what I started and what’s come up at.
So when I first started I was in a mastermind group with a lot of life coaches at the time. And there were several of them in there that had podcasts and some of these different things were newer to me, I’d had had implemented in other areas of my business. And very successful podcasts, and I actually have a couple of friends that their podcast is one of their top producing, 99% of their business comes from their podcast.
And so I thought, yeah, I should start a podcast. I should start a podcast, I’m going to hire the best of the best team to help me execute all of the things and put a good plan in place. And I’m going to have a podcast and I am going to be a millionaire overnight. I am going to be like the next big thing. And this was one of many things at the time that I chose to implement in and invest in actually, because I had other businesses happening at that time. I had my real estate business, I was managing my team. I’d just had a baby. I was a mama for the first time.
And going on an endeavor with a second business while already having a successful business, it allowed me to invest into different areas versus having to figure out all the things, or having the time. Because I didn’t have the time, so, investing time versus money. And so I thought, okay, I’m going to work with the same team; I’m going to launch this podcast. And the rest is history.
Well, 100 episodes later and I can tell you that’s not necessarily what happened. And although I have an incredible team that I work with and so much guidance, this is how I set goals. I just go after something and I set a goal of likely what will be happening in like five years, and I expect it to happen overnight.
So for any of you out there that are out there, I’m right there with you. But the trick to this is you have to stay consistent and keep with it until you get there in five years. So all too often what I see people do is they start something, they don’t see the success that they want and then they give up way too soon. I see this every single day in people’s businesses.
So in the beginning with this podcast it was hard, you guys, anybody that is writing as much content, that is coming to you, if you’re listening to podcasts that have incredible content and you’re learning strategy, and you’re learning different mindset techniques and goal setting techniques and life techniques. Or maybe it’s just for creative or fun or it’s, you know, something for pleasure, whatever that may be, it is a lot of work to produce these each and every week.
And so when I first started recording a podcast I had the team, I had the images, I had everything ready. And then it was time to sit down and actually speak. And when I started it took me a long time to get through even one podcast episode. I would write everything out like a blog post, it would take me probably two days to even write it out. And then to go and record it, and record it the perfectly perfect way that I recorded it.
It would take me almost a day or a half a day to record the damn thing. And at the end of it I was lucky if I had 15 minutes. I would stop and start over and talk slower, it was all a process. So this whole podcast gig that I thought, okay, this is going to be really fun, I’m going to be a one hit, you know, not a one hit wonder, I guess. A long lasting wonder, but this is going to change my world, and it’s going to make me millions and I’m going to have so much exposure.
So it took me for freaking ever to get the dang thing up and running. Not only that but now I had to, on top of doing a blog, and content and having programs and holding retreats and running a real estate business and being a mom. All of these things that I took on at the same time, I still had to show up and record it and write it and produce it every single week. And so I’d get one done and I’d send it off. And then all of a sudden the production team would reach out and say, “Hey, do you have the podcast for next week?” And I’d be like, oh my God, I just did it.
So it was hard, it was really, really hard in the beginning and it took me time to get into a routine, it took me time to even get my podcast out on time, let alone batch them so I didn’t have to think about it for a week. I hated it. I hated recording this podcast, but I stuck with it.
Because here’s the thing, when I set out to do something, I make myself do it until it’s not hard anymore. And if I can get past hump, if I can get past the place of like I freaking hate this or this isn’t working. Once I figure it out, if I then decide, hey, this isn’t really in alignment with my business or I’m not seeing a return on investment, then I will allow myself to pull out of it. But I have to figure it out first before I allow myself to say no or yes to it.
So here we are a 100 episodes later, a couple of years later, another baby later, another business later, a new home later, lots of things later. And I stayed consistent every single week in getting content out. And by holding myself accountable to that it has given me so many gifts.
So when I first started out in the online space, in the online world then also just implementing a lot of these things within other areas of my businesses, content is a real deal, you guys. Content, batching content, writing emails, I used to think that I was the world’s worst writer. I don’t have the best grammar, I make a lot of spelling mistakes, especially when I’m in a hurry, I don’t care, I really don’t care anymore.
But what this podcast and blogging and writing content has done is it’s given me a sense of confidence. And it has allowed me another form to articulate my value and what is deep, deep inside. I have learned to love writing, like truly love writing. I used to not like writing at all, and now writing is like a form of art for me. I can’t wait to someday publish a book. Writing is therapeutic and I can go back and I can hear myself so much clearer when I’m writing.
What content, and this whole big production has allowed me to do is be so incredibly mindful, tuning into my clients, understanding what their needs are. Understanding what it is that they need most, what they need help with, what are their biggest problems, what are their biggest pain points, and researching that, figuring that out.
It also has allowed me to figure and tune in more to myself. So if something isn’t going right or if I’m not seeing the results that I want, I’m tuning into myself, I’m asking myself deeper questions.
It has allowed me to really, really, really lean into understanding self-care. Because when you are depleted, when you are empty, when you are running and working too much. Or doing too many of the things that are mindless or not really giving back to your business, everything shows up so much more. When you are having to do really deep work like writing, and teaching, and building courses, and launching products, and being on a podcast every single week you need to have something to talk about. You need to have something to teach about.
And so it’s allowed me to get so incredibly curious and also want to learn on a whole another level. Because if I’m not learning and growing, how can I help others do that? So when I say that, you know, this business and the podcast in general, like all of these things, what they have given and brought into my world, I can’t even put words on it to describe it, because it has impacted and touched every area of my life on such a massive level.
So not only do I get so much love and gratitude and reward from helping other people, my goals, my mindset, my life has really shifted to helping others. It’s not about me getting an accolade; it’s not about me getting an award.
It’s about helping others achieve massive success, has been one of the biggest rewards that I have received back, helps me grow, helps me feel so passionate about the work that I’m doing. But also all of the things that I’m learning, that I’m consuming, that I am constantly saying, “Okay, I need to upgrade my associations; I need to be a part of an even higher level mastermind.” This book is fascinating; this message really resonated with me.
I’m constantly figuring out how I can upgrade my business. How do I need to scale my business? Who do I need to hire? What does my culture look like? How am I performing as a leader? What does my team need? It’s a constant tuning in to understanding needs on such a higher level and allowing me to step up to a higher level always.
And so it’s this evolution of growth, of reaching a comfort zone and then catapulting yourself outside of it. And then reaching that comfort zone and then catapulting yourself outside of it. And that’s kind of what this podcast has done as well, going from a place of being so incredibly hard and consuming so much of my time.
I literally remember sitting in my old house, in my office checking out, being with my daughter, rocking her to sleep and thinking, God, I have to go and record a podcast. What am I going to talk about? What am I going to record tonight? And it would be like 11 o’clock at night that I would work in my office just to get podcasts out, to get content written.
And when, again, when you’re empty or when you’re not consuming content and information, when you’re not a sponge absorbing the knowledge and education, and surrounding yourself by people playing at a higher level, you don’t have anything to give. And so it’s almost like a massive accountability partner in such an incredible way. I’m so grateful for that.
So the other thing that I really learned with this podcast is how much, if you stick something out and you hold yourself accountable, so you guys have all held me accountable, so I’m very, very grateful for that. Because I want to show up every single week, I don’t want to be missing weeks or putting a pause on this or that or whatever. But as you continuously hold yourself accountable to a higher standard, things become easier.
So a 100 episodes later here I am. I have a little notepad with some scribble notes on some of the big important thing that I wanted to make sure I touch on. Because otherwise quite frankly, I get off on a rant, and then I’m like, “Oh shoot, what was I going to talk about?” It’s so much easier for me to communicate. It’s things that I’ve fallen in love with, same as Facebook Lives.
If you’re doing Facebook Lives in your business, my God, I remember the very first one that I did and I was like sweating to death, I was so scared. I thought about it the entire day until I had to go live in the evening. And now it’s something that I actually really love and I enjoy. And I can connect with my people in a different way, in a more visual way which I really like to consume information visually. And so it’s all different forms of communication and building connection with people, and finding out more about yourself along the way.
So writing, it’s improved my writing skills, speaking skills, goes back to the first time that I did a speech for the first time. And I was scared to death of doing that and it’s another thing where we do these scary things. And we get to the other side and we learn so much from it. And if we continue to allow ourself to be scared and keep doing it anyways, those are the areas where we’re going to grow the most from them as well.
And not to mention that but just the evolution of what different projects, whether they’re artistic projects, business projects, your brands. The podcast first started with a very, very different vibe to it. And as I have gotten more comfortable and as I have continued to put myself out there in different arenas and learn more, it’s allowed me to learn more about myself.
And it’s allowed me to show up more authentically, which when we start to do that we just attract more people that are within our tribe that we’re trying to attract in the first place. It feels better, it feels good, it feels strong and empowering and we’re able to lead from that space. But that doesn’t happen in the beginning. That’s not how we can just show up, it takes time and practice.
And so, again, when I say like, “Man, this is,” there’s so many things in my life that have been so hard that have been such incredible gifts, they’re all allowing me to grow more into who I am. And allowing myself to be that person that just shows up and says what I want to say, believes in what I want to believe in. And believes in my own ability to do, be, have anything that I want to because of the love, the true love that I have for myself.
And so I think a lot of this is, one, it’s all a journey, there is a really great quote that I heard recently from the author of Miracle Morning. He has a new book out, and it said it’s not about the goal itself; we set these big crazy goals. And it’s oftentimes we don’t achieve that goal. And you have to remember, or within the timeframe that we achieve it. A lot of times we achieve the goal but it takes us a lot longer. You may highly overestimate what we can do in a short period of time, in a year’s time, but underestimate what we can do in a lifetime.
So we set this goal, we don’t achieve it, and what we have to realize is that it’s not about the goal. It’s about who you become along the way of achieving that goal. And so the first time you set out to hit this goal, maybe you miss it, maybe you miss it miserably. But who did you become along the way? What tools did you sharpen along the way? What resources did you gather? How did you change? How did you become more confident? What skills did you learn? How did you show up differently? How much more confidence do you have?
And then we set that goal again and maybe we don’t hit it but we come a little bit closer. And we become more, and more, and more of who it is that we need to become. We become stronger along the way. And that’s what life is all about, that’s what our goals are all about. It’s about the journey and getting there and who we are becoming, and noticing those things every single day, having more fun along the way, having more fun achieving our goals.
And I can tell you right now that I have way more fun doing this podcast now than I did a 100 episodes ago, for sure. But in the beginning it was perfectionism, which is how so many of us start out in anything new. We’re so scared of being embarrassed, we have a fear of embarrassing ourselves or fear of failing. And so we use softeners to make ourselves feel better about all the things and we kind of hide behind this façade of this perfectly perfect production. And then slowly we get brave enough and we come out of our shell a little bit more.
And that’s also the podcast, taking a 10 minute podcast to a 15 minute podcast, to all of the different thinking, it’s a cover, it’s the artwork on the cover that isn’t getting you the downloads that you want. It’s learning all the strategy behind the scenes and understanding, listening and tuning in to your audience. And learning algorithms and different business relationships, and exposure, and pitching, and promoting, and marketing, that is what creates the success behind someone’s success. It’s fascinating, it’s totally fascinating.
There has been so many beautiful lessons, and yet even with that, I found myself, this is just recently too within the last several weeks. I found myself saying, “Do I really want to continue on?” Reevaluating all areas in business and I thought, do I want to keep the podcast? I really like visual things, I really like doing video. I really like putting things out that are a visual aspect. Do I want to continue on with the podcast? And I thought to myself, I do. I do want to continue on and because it’s a different form of reaching, of communicating, of articulating.
But it’s also just a very different creative outlet and platform to be able to speak from, to learn from, to share a message from, to help people grow from. And that’s part of what this entire brand is. Think about this for a second, if you had a business, if you had a personal brand, if you’re building a personal brand, if you’re building a business, if you’re building an online business. If you had a platform to speak from what would you teach?
Because that’s what it should be about, especially if you’re building a business or a brand, what are you teaching? How are you empowering people? What inspires you? What inspires other people? And so it always makes you think about those things, about how grateful I am to be able to have these platforms, to be able to speak on and to and from. And be able to look back and see how much we’ve grown over time.
So one of the things that I talk about all the time with my clients is this sense of overwhelm. We all have so much happening in our world, in our businesses, in our life and as women there’s the whole another dynamic if you’re a mom, wife, managing a household. We have so many things going on that oftentimes we just feel so incredibly overwhelmed and we don’t know how to execute all of the things.
And so maybe you’re looking at doing a podcast, maybe you’re building up your business and you are frustrated or not seeing the results that you want to see. I hear this every single day. I have been here as well. There are days that I get back into this as well.
Understanding what your business needs, understanding your goals, understanding your vision and also please, please, please hear me when I say this. Understanding that what you need to be doing right now more than ever is just slowing down just a little bit, and figuring out what are those things that are building your business. What are those things that are really important? What are your KPIs? What goals does your business have? And what is your vision? What matters and what doesn’t matter anymore?
Because we need to kind of reassess and regroup, and take these next six months a little different maybe than we have in the past. Creating more of a foundation, creating more sustainability within our businesses, creating more connection, creating more human elements versus all of these quick fixes, these get rich quick schemes. They’re kind of gone; they’re going to be gone with the wayside. People want to feel protected, secure, and have prosperity, know that they’re going to be okay.
And so there’s no better time right now to go back to the essentials and focus on building those up. So if you are overwhelmed, if you are thinking, like I’ve had many of these conversations with people recently too, I just don’t know how much longer I’m going to continue on.
Or maybe you’re going to end a venture, start a new one. If you’re in that area, if you’re rethinking something, if you’re thinking, man, do I really have what it takes, if you’re thinking, oh my gosh, there’s so many things, how do I even decide. If you have that shiny squirrel object, I want you to take some of these pieces that I’ve learned through building my business, my businesses. And also building out a podcast, building out these different media streams and knowing how much work on my end, how much work they actually are.
And I want you to take some of these key learning lessons, hopefully they’ll help you and guide you and you can apply them into your life. I want you to pick one thing; don’t try to do it all. If you’re just starting out, don’t try to do social media, and a podcast, and a retreat, and one-on-one coaching, and group coaching, and a paid program, and a paid membership site. Pick one thing, please pick one thing; your life will be so much less complicated. Pick one thing and get that going first versus trying to do all of the things.
Pay attention, number two, pay attention to what you really like, what do you actually really like? It’s so easy for us to look at someone else’s success or say, “Wow, that was a home run for them, or this is what they do and they’re so successful, I have to do that.” And then this person is doing that and then this person is doing that. Pay attention, pick one thing and then pay attention, ask yourself, what is the most in alignment with you?
How do you like to communicate with people? Because most of the time it’s a pretty good indicator as to how your audience wants to communicate with you too. So if you really love Instagram and you love engaging and you love making your feed incredibly beautiful and you love connecting with people, then focus on your Instagram and build that up before you add on another element. So just pay attention. What feels good? What gives you energy throughout the day? What sucks your energy throughout the day?
Doing more of what is within our strengths is always going to take you further, faster. So pay attention to that, it’s different, different for me than it is for you. Pay attention to that, what are your strengths? What are you really good at? Go and write a list of what you are a total boss at, what you love about yourself. Start doing more of those things. You can also define what your weaknesses are too. And rather than trying to strengthen those weaknesses, strengthen your strengths, focus on that.
Number three, stick with it. Don’t give up. Don’t give up when it’s hard, don’t give up when you feel like oh my gosh, how am I ever going to do that? We really more than ever are going to need to implement self-care and taking care of ourselves at the highest level, now more than ever. These next six months, the rest of this year is not going to be an easy ride into a new year.
And so many people are waiting for times to change and just waiting for things to get better. And I’m telling you that we’re not going back to a normal, and we’re going to see a lot of curveballs and roadblocks and all sorts of things along the way.
And if we can get really comfortable, we’re just taking it day by day, and really staying clear on that vision in our goals and knowing that no matter what, we are unstoppable, we can make it. It might look a little bit differently, slowing down, taking care of ourselves, filling up, taking time when needed off the social media, outside of the media, news outlets. That’s what’s going to allow us to really save our energy for the things that matter, that are going to propel you forward.
And be able to allow you to see incredible success this year. There’s so much opportunity still out there. Now more than ever is the time to say, “Hey, I want some of that, I am unstoppable, no matter what.” There is so many incredible stories of super successful businesses that have been built from a time of hardship, a time that has recession, down economy, that are top companies, industry leaders today. So it’s really stepping up.
But you have to take care of yourself and don’t give up, don’t give up on your goals now, don’t give up on an endeavor until you figure it out, you’ve got to figure it out first.
So a 100 episodes, it’s been a wild ride. It’s been a wild ride behind the scenes. I wouldn’t change a thing. I always say that, I would never change a thing because we always learned so much. And I don’t know what these next 100 episodes will look like, but I guarantee you I’ll be here at 200 episodes as well, and we’ll see what sort of fun, what sort of shifting we do.
Where the podcasts will evolve from here, where we take it from here, I don’t know. But I know that I am so happy, I am grateful to be right here. I am proud to be at a 100 episodes with you guys. I have learned so much. I appreciate you coming on this journey with me. There’s so many learning lessons, life lessons, growth that have happened along the way. And I’m really excited to have another 100 episodes with you guys. So, thanks so much for tuning in.
Take care of yourselves right now, don’t give up on those goals and those dreams, know that you are enough, in any area of your business you are enough. You are in control of whatever it is that you want to create in the world. Don’t let external factors stop you from that or your beliefs. And now more than ever, surround yourself by incredible people, by things that you love and filling yourself up with more of the things that make you happy, that make you happy.
So you guys, always, I love to hear from you, I love to hear what episodes are your favorites, what resonates with you, what you want to hear more of. So please continue to reach out, send me messages. And if you haven’t already, if I haven’t chatted with you already, book a strategy call with me. We have some really great things lined up for the rest of the year, and how I’m supporting my clients.
So if you’re looking to take your business and your life to the next level, jump on a strategy call with me, let’s do a reset, figure out where you’re going from here and how you can go to the next level as well, because I know that is what we are doing over here. So, thank you so much for tuning in and I will see you for episode 101.
To team up with me to grow and scale your business to multiple six figures and seven figures while creating a life that you absolutely love. Head on over to LoveYourLivingOnline.com/application. I want to hear from you. I want to hear your goals, your dreams, your aspirations, and how I can help get you there. LoveYourLivingOnline.com/application. You can also check out this link in the show notes. I cannot wait to hear from you.