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“If you’re not in the arena getting your butt kicked too, I’m not interested in your feedback.” ~ Brené Brown

Welcome to the first episode of the Love Your Living podcast! I am so excited to be here with you and thrilled to have you joining me today. I’m going to start the show off with a little bit about me, how Love Your Living started, and what you can expect every week. This podcast is for all my ladies out there that are wanting a big, creative life… to build a business and a life that they love! Each week, I will be sharing inspiration, advice, tools on business, entrepreneurship and life, and words and stories from other badass women out there doing it!

I’m not interested in learning from someone who hasn’t been there, nope – not into that. And I don’t expect you to be either. I want to hear from women who have endured the hardships and have built massive success. I want to know everything about them. And that’s what I’m here to share with you. There’s nothing more powerful than like-minded women to raise you up, encourage you, and set a new standard for your life.

We’re going to get real! I’m not here to sugar-coat how great my life is – I’m going to share it all, the highs and the lows. We’re going to get serious about standing in our own feminine strengths. Women have so much power and we are incredible leaders when we step up and bring that to the table – it’s time to have that confidence and share it with the world.

If you think we’re on to something great with our mission and passion to help women create a business and a life they love, please rate and review the podcast on iTunes. I love hearing your feedback and it will help other women just like you find the show! You can find instructions for how to leave a rating and review here.

What You’ll Learn from this Episode:

  • Who I am,  what Love Your Living is, and how it all started.
  • Who this podcast is for.
  • What you can expect from this show.
  • How planning for time with my new baby actually helped improve my business drastically.
  • The questions I ask myself when I’m looking at what may or may not be a big opportunity.
  • What it means to have ultimate success in your life.
  • Why I don’t consider myself a “mompreneur.”

Listen to the Full Episode:

Featured on the Show:

Full Episode Transcript:

Welcome to Love Your Living, a podcast for ambitious women who choose to have it all. Learn how to achieve the massive success you’ve been dreaming of in your business and your personal life. Here’s your host, multiple six-figure business owner and life stylist, Brooke Keeling.

Hello and welcome to episode one of the Love Your Living podcast. I am so happy that you’re here with me and I’m so excited to be here with you. It’s been a journey to get here for sure. So first off, I want to share a bit about this podcast.

This is for all my ladies out here that are wanting to live a big life, a creative life, and build a business and a life that they love. So each week, I will be coming at you with inspiration, advice, tools on business, entrepreneurship, and life. I’m going to nudge you or hip check you, your choice, to think bigger and give you real life examples, words of wisdom from other incredibly successful women that are out there doing the work.

I get so much from hearing the stories of how other women are out there doing it, but doing it is the key. As Brené Brown says, “If you aren’t in the arena also getting your ass kicked, I’m not interested in your feedback.” This is the truth for me.

There is nothing worse than a life coach or an inspiration speaker that encourages you to fight through fear, go after your wildest goals, take risks, get back up, be grateful, create a life you love, find the good in everything, you know, all of that stuff, if they’ve really never endured hardship in their life. If their husbands are funding their shoe collection and hobby.

I mean, lifestyle business, nope. No thanks, all the no’s, I’m not interested, I’m not interested in that. I really don’t have a lot of empathy around that and I don’t jive well with women out there going through the day-to-day on that note.

So anyways, I want advice, I want inspiration for women that have endured the same struggles, the growth pains that have achieved massive success, that are building multi-million-dollar empires. I want to know what they’re doing, what their schedules look like, what are they eating, when are they sleeping, I want to know it all. What works for them, what systems do they have in place, what made them such an incredible leader?

That, my friends, is what I am here to share and bring to you. There is nothing more powerful than having a tribe of like-minded women to raise you up, challenge you, and encourage you to step up, set a new standard for yourself and for your life.

My goal is to bring this to you, and of course, I’m going to give you a bit of the behind the scenes of how I run my multiple businesses, how I’ve scaled my business to multiple six figures, travel, manage a toddler, keep my family together. We’re going to get real and we are going to grow to new levels together.

So I’m going to begin this episode with a bit of an introduction of who I am. What is Love Your Living? How did this all start? So my story goes a bit like this: I’m a business owner, entrepreneur, I own a real estate business in Madison, Wisconsin. Yes, the good old Midwest, born and raised Wisconsin girl, and yes, I love cheese and I love beer.

I have worked tirelessly on my business over the last seven years and I’ve taken a dream of earning a massive $50,000 someday dream into an over half a million-dollar business. I manage a team of 11, my husband owns and runs a financial practice, and just last year we launched Love Your Living, which is a lifestyle brand that supports women in business.

And not to mention, I also have a toddler that I’ve thrown into that mix of life. So I’m a goal setter, big time, and as many of you are I’m sure, I want to make shit happen now. Actually, I wanted shit to happen yesterday. I’m still really learning to embrace and enjoy the ride.

And as I started out on this journey and my real estate business, I was introduced to business coaching, and from there really the rest is history. I have become obsessed with self-development, business strategy, scaling, growing, leadership, anything growth and entrepreneurship related I am all in.

So one thing led to the next and slowly I started to study the best of the best in the business, and in the self-help realm specifically. And if you stick around and hang with me long enough, you’ll learn that Tony Robbins is my guru, even though he claims not to be. I love me some J&B, I am a white, small town, Midwestern girl that loves rap and surprises everyone with her gangster side once you get to know me.

So I am a goal setter and I am obsessive with growth and self-development. What else? I have endured a lot of pain with my growth, a lot of failure, many really tough days, nights, weeks, time when I lost my light, I lost my why. I got to a place in my business that I felt that I had hit a certain level of success and now what.

Basically, I was getting satiated, I guess you could call it. The excitement from the success was starting to wear off and the daily grind, which it was a grind, was not fulfilling to me anymore. I had reached a level of success and was not fulfilled within my own life.

Why? Well, because I made the worst trade that you could possibly make. Time for money. With that, I lost a sense of me. Also, at this time, my husband and I were contemplating starting a family. The question I kept coming back to was, “Am I willing to give up my career and everything that I have worked so hard for to raise a family?”

And the answer at that time was no. We kept coming back to this question, do we really want a family, is this another bad trade, what happens when our businesses are where we want them to be 10, 20 years down the road and we have more money and success than we know what to do with. Then what? Will we regret not having a family? Will this continue on and on?

Our thought to that question was yes. It was definitely yes to my husband, but for me, I still wasn’t willing to give up my career and everything I worked so hard for, and I couldn’t yet see the how. How it would all work out. So this brings me to the question that I ask myself all the time now.

When I’m looking at big life opportunity and big picture, and the question that I ask myself is, when I’m 90 years old, sitting on my front porch, will I be happy with the life and the decisions that I’ve made? What regrets will I have? What would my 90-year-old self say to the me in any hard decision moment?

Fast forward a few years and now I have the most beautiful little girl. Honestly, she has taught me a lot. I thought this endeavor would slow me down but it’s done quite the opposite, starting with the nine months that I carried her. When I found out I was pregnant with Reese, I was like, “Oh shit. Like, this is for real, this is really happening.”

And I honestly remember my pregnancy was hard. Some women absolutely love it, it’s very different for everybody. I had a hard pregnancy and up until the day that she was born, I remember being in month eight and nine and thinking, “Oh my god, what did I do? Is this the right decision?”

My business was not at a place when I was pregnant that I could step out or slow down for that matter. It was time to hustle and mama hustled, and this is also probably what contributed to me having a tough pregnancy. I didn’t even think about taking time off to labor her. I mean, a couple days was probably good, right? I don’t know.

In and out of the hospital, back to work. This was literally my thought, and the sad thing is this is the thought for many women in business. And even worse, it’s the reality. I’ve had conversation with business owners who struggled with the same thoughts that I had, and they literally were doing work in the hospital or the day they came home, and even a short period after that time they were like, “I regret this, I would do it differently.”

So for me, I’m so grateful. I had a coach at the time that really pushed me to think about what my ideal time off would be. I told her a week, maybe two would be great. And she looked at me with her eyes wide open, coming from a woman that didn’t have children and doesn’t have children, she’s just staring at me.

Then you know, I kept increasing the weeks a bit more and a bit more with the entire mindset of like, “Come on, is this enough?” Like, just to make her happy and to appease her, and I wanted to move on. Move on with business strategy, right? It isn’t going to happen, I thought. Like, it isn’t going to happen, I can’t take that much time off of work.

And I’m so grateful for her because she really did challenge me to take time for me and my daughter, the time that I will never get back. That beautiful bonding time that is literally gone in the blink of an eye. And with that, my business grew tenfold because guess what, now I needed more systems, I needed more people in place to support me, I needed a strategy.

And I was on a time crunch. So already, this sweet little girl was making me think bigger. She was challenging my day-to-day. Those next nine months I hustled my ass off and then I took a couple weeks before she arrived just for me. I had a date every night on my couch with Horatio Caine, and I took three months maternity leave with my sweet girl.

So fast forward again to now and I have a little toddler running around the house. She’ll be two in September, and she’s the highlight of our life. I went from working all day pretty much every day of the week, to a set schedule, weekend time with my family, an incredible team, my business has doubled, my quality of life has increased tenfold. Oh my gosh, most days. It’s still hard, but my quality of life has increased tremendously.

And this is all because I found this more balance with success and fulfillment, which I told you before, my man Tony would say is the ultimate success. Success plus fulfillment is the ultimate success. So my point is sometimes the scariest things are what will make you grow the most.

Forget the how. I couldn’t see the how at that time. I just knew that someday when it was too late I would regret not having a family. Even though that mindset and that thought was really hard at the time. And the bigger point that I’m trying to make is I chose both. I choose both. I choose to have a family, I choose to be an incredible mom and wife, and take my business to the next level. That passion to grow and build these dreams of mine is only fueled even more with my sweet girl in the forefront.

Now I want to show my daughter that she can have everything that she wants in life. I want to show her work ethic and following your dreams by doing. I want to show her failure and grace, compassion, love, joy. I want to inspire women everywhere to do the same. Create what you want. Create the business that you dream of.

Maybe you have kids, maybe you don’t, I don’t care. I do feel there’s a level of understanding that having a family does throw a little quirk into the day-to-day. However, when I’m working, I’m a businesswoman. When I’m at home with Reese, I’m a mom. I’m not a mommypreneur. That shit makes me gag.

I wrote a blog on this once actually about how women want so much more respect in the workplace, yet there are some areas where respect isn’t quite appropriate in my mind, and I am a woman and I am a mom. If you want to be a motherfucking boss, not a mommypreneur or a mompreneur, you have to set boundaries.

My husband doesn’t go into a client meeting to discuss managing a million-dollar portfolio and your financial future with Reese sitting in his lap. Nor do I. So back to my point of regardless of children or no children, let’s get serious about building incredibly successful businesses. Standing in our own feminine strength. We have so much power.

Men and women have very different strengths and when women step up and bring that to the table, we are incredible leaders. We are strong, we are brave, we are brilliant, we are resilient. We bring light to the world. It is time to have that confidence and share it with the world.

So that is the foundation of Love Your Living. That’s where it all began. It began with a struggle in my life. So I will be here every week sharing my trials and tribulations, my tools and skills that I have learned along my journey thus far, bringing your business ideas, concepts, stories and words from other inspiring ambitious women out there doing it.

And like I said, I’m going to be real. I believe there is power in the story, the journey, the hard times. I am not here to sugarcoat how great my life and my business is. It isn’t always great. Some days and weeks I’m really down, I’m struggling to keep my head above the water, I’m tired, I’m scared.

I’m going to share those moments too because I feel that we all grow from that journey. And that’s where we really need those tools. And I don’t know about you, but I have been in this long enough to know even though I have to remind myself this often, that massive success doesn’t come overnight.

Beyoncé was not built in a day. She has been working and training and pushing and working her ass off, mastering her craft since she was eight years old. So let’s be real and honest. Let’s celebrate the highs and pull each other out of the lows.

So if you are looking to create a business and life that fulfills the shit out of you, you’re in the right place. And if you think we might be onto something great with our mission and passion to help women create a business and a life they love, please take the time to leave me a review on iTunes.

I love hearing your feedback and this will help other women just like you find the show. So you can visit for directions on how you review the show. I’m so happy you tuned in, I’m really looking forward to seeing you each week. Have an incredible day and we’ll see you soon.

Thanks for showing up and listening to this week’s episode of Love Your Living. If you’re ready to create a business and life you love, or simply take your already pretty incredible life to the next level, head over to to download our five-step guide creating more balance in your life.


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